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Portfolio Categories: Boutique, Conventional Print, and Label of the Week.

XO Wine Co had its beginnings after a late night game of noughts and crosses. Upon yet another stalemate game, it became clear that XO was consistently on the board yet the permutations were constantly changing. It is only when all elements align; either OOO or XXX is there a clear result. The challenge and allure is getting these to align perfectly.


The winemaking process is very similar; to get perfection everything must be aligned. The game as it stands – small batch parcels and minimal intervention to craft enjoyable and interesting wines.

Producer/Brand – XO Wine Co
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Designer – Inhouse


Label Information

Varietal – Barbera
Region – Adelaide Hills
Printing Press – Conventional
Stock – Estate 8
Embellishments – Foil, Grain Emboss and High Build