Top Menu

Westend Estate Richland

Portfolio Categories: Boutique, Case Studies, and Conventional Print.

The Richland range is dedicated to the founders of Westend Estate, Francesco and Elizabeth Calabria. The Richland brand refresh was an opportunity to reinforce the brand position, with the modernisation to portray a premium edge, while retaining core feature concepts to maintain brand recognition. The Richland ‘R’ has been updated with modern finishes in gold foil, contrasting beautifully with the pure white of Killer White™ uncoated paper. The wrap around label renders a clean and contemporary style.

Through collaboration with our designer and Collotype Labels Griffith, we were able to achieve an excellent outcome, lifting our packaging quality. The end result conveyed this exceptionally and it is thanks to the team’s extensive knowledge and guidance. They were always understanding – even under tight deadlines! We are absolutely thrilled with the new look and the positive comments we have received from trade and consumers!”
– Elizabeth Calabria, Westend Estate – Marketing Manager

Producer/Brand – Westend Estate
Visit Website

Designer – John Jewell Design
Visit Website

Label Information

Vintage – 2010
Varietal – Shiraz
Region – Riverina
Printing Press – Conventional
Stock – Killer White™
Embellishments – Gold Foil