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The Victorian

Portfolio Categories: Boutique, Conventional Print, and Label of the Week.

The inspiration for Wine X Sam‘s Victorian range stems from the remarkable Victorian era. It was during that period in 1842 that winemaker Sam Plunkett’s farming family arrived in Australia. The name ‘The Victorian’ is a double entendre as for this range the winery sources fruit from across the state; this is celebrated in the eclectic landscape imagery on the label.


The Victorian’s labels stand out and it’s not hard to see why. All varietals in the range have a stunningly unique label design, each a surrealist countryside illustration. The interesting characters in the illustrations range from flying hares to a female centaur brandishing a gramophone.

Producer/Brand – Wine X Sam
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Designer – Vanzella Design
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Label Information

Vintage – 2014
Varietal – Savagnin
Region – Strathbogie Ranges – Central Victoria
Printing Press – Conventional
Stock – Verdure Lustre
Embellishments – Gloss High Build Screen