Our new brand has been designed to reflect the Underground Spirits personality, unashamedly modern, innovative, unconventional and reflective of the Australian character. We also do things very differently at underground, we are not a run of the mill distillery, so we want to communicate that we are very unique in what we do. We also want to communicate the scientific angle and our roots in medical technology.
The stylised map is a direct reference to our provenance, but also to our patented sub zero Cryofiltering method, using below zero temperatures and extremely fine filters. The inspiration is our roots and where we are from, as well as our filtration process (the snowflake reflects) and our roots in medical technology.
Photos by Underground Spirits
Producer/Brand – Underground Spirits
Designer – Denomination
Varietal – Vodka, Caramel Vodka, Coffee Vodka, Gin, Shz & P.Berry Gin
Region – Canberra
Printing Press – Conventional
Stock – Killer White
Embellishments – Silver Foil