An engaging consultation process was inspired by the elegant new design concepts for Tulloch Wine’s Vineyard Selection Range. Care was put into understanding both the design brief and the brand owner’s expectations well ahead of production, and the flexibility and use of initiative during the press approval were the underlying factors to a very successful outcome.
A minimal amount of relief was used on the gloss screen over a metallic varietal colour that was finished with an all over matt varnish. The effect gave vibrancy to the colours and a classic elegance that ties the range together.
This collaborative approach saw Tulloch Wines and the Villa & Villa design team build a genuine partnership with Collotype. Underpinned by the success of the Vineyard Selection Range design, Collotype was thrilled to expand this project to include updates across Tulloch’s entire portfolio of premium wine labels.
The Collotype team worked with us to help realise our creative vision into a beautiful finished product. From paper stocks to finishes and effects, they were knowledgeable, pro-active, innovative and accommodating at every turn. We are exceptionally pleased and proud of the result and working with Collotype on these new labels has given me great confidence in the integrity of their business and their professional standards.
– Christina Tulloch, CEO
Producer/Brand – Tulloch Wines
Designer – Villa & Villa
Vintage – 2012
Varietal – Shiraz, Semillon, Verdelho, Chardonnay
Region – Hunter Valley
Printing Press – Conventional