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Think Outside the Circle

Portfolio Categories: Boutique, Conventional Print, and Label of the Week.

Bit O Heaven Vineyard, situated in the premium Hilltops Region near the village of Wombat in New South Wales, have been producing premium quality Reds for the past 20 years.


As part of a packaging evolution ‘Think Outside the Circle’ features history’s most renowned thinker, Einstein. The brand symbolises the challenges in today’s wine industry and the dedication / lateral thinking that is needed to succeed as a small producer.


Crafted by well-respected Hilltops winemaker, Brian Mullany, this wine is a magnificent expression of dry land Cabernet and well reflective of its terroir. The vineyard sits at an altitude of 530 metres above sea level, and boasts some of the deepest red soils in the region.

Producer/Brand – Bit O Heaven Wines


Designer – AS Design


Label Information

Vintage – 2014
Varietal – Cabernet Sauvignon
Region – Hilltops, New South Wales
Printing Press – Conventional
Stock – Estate 8
Embellishments – Red Foil and High Build Screen