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The Piece

Portfolio Categories: Digital Print, Label of the Week, and Regional.

The Piece Shiraz label was borne out of Longview’s street-art competition – The Piece Project.
Four artists from across Australia have five hours to create a massive aerosol mural, in front of a huge crowd, and the winning art graces the label of Longview’s signature shiraz.


The art is the main feature but as you turn the bottle, you can see that it’s a full 360 degree “paste-up”, resembling a city wall. Each artist “tags” the bottle too!


We’ve always loved graffiti art and think premium wine doesn’t have to packaged conservatively to be taken seriously.

Producer/Brand – Longview Vineyard
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Designer – Voice Design
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Label Information

Varietal – Shiraz
Region – Adelaide Hills
Printing Press – Digital
Stock – Estate 8
Embellishments – Black Foil