The Piece Shiraz label was borne out of Longview’s street-art competition – The Piece Project.
Four artists from across Australia have five hours to create a massive aerosol mural, in front of a huge crowd, and the winning art graces the label of Longview’s signature shiraz.
The art is the main feature but as you turn the bottle, you can see that it’s a full 360 degree “paste-up”, resembling a city wall. Each artist “tags” the bottle too!
We’ve always loved graffiti art and think premium wine doesn’t have to packaged conservatively to be taken seriously.
Producer/Brand – Longview Vineyard
Designer – Voice Design
Varietal – Shiraz
Region – Adelaide Hills
Printing Press – Digital
Stock – Estate 8
Embellishments – Black Foil