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The Pact

Portfolio Categories: Digital Print, Label of the Week, and Regional.

The story behind The Pact is simple. “We need to make a Pact, a pact to make the best wine possible.” Allan Erceg, owner of Mandoon Estate to winemaker Ryan Sudano.


A key focus of the design was the handshake image, which was carefully crafted to ensure it was representative of the individuals involved in this pact. Important features of the front label are the reference to the Swan Valley region, and the family crest of Mandoon Estate owners, the Erceg family. Producing around 800 bottles per year, each bottle is individually numbered.

Producer/Brand – Mandoon Estate
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Designer – Public Creative
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Label Information

Varietal – Shiraz
Region – Swan Valley
Printing Press – Digital
Stock – Killer White
Embellishments – Gold Foil, Deboss and High Build Screen