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The Hunting Lodge Expressions

Portfolio Categories: Boutique, Conventional Print, and Label of the Week.

Inspired by our connection to community, to nature and to our roots, The Hunting Lodge is mindful of our impact and the role we play in our collective future, both socially and environmentally. It was from here that the Expressions wine range was borne…


• A highly acclaimed range that celebrates classic expressions of New Zealand’s most iconic wines, inspired by our land, our people and you.


• It speaks to consumers who are seeking quality, done consciously. Developed with sustainability as a core concern, the range is packaged in lightweight bottles with 100% recycled labels. We also have this wine in keg to further reduce our packaging footprint.


• We love a good story and have shared ours via augmented reality. Now wine lovers can enjoy a fun wine experience as they watch that story unfold in video as label characters come to life.


Augmented Reality experience powered by LabelMotionAR

Producer – The Hunting Lodge
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Designer – Kathryn Smith @ Production Co-op
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Label Information

Varietal – Sauvignon Blanc, Rose, Pinot Gris, Pinot Noir and Chardonnay
Region – Marlborough and Hawke’s Bay
Printing Press – Conventional
Stock – MCC – Envirolabel
Embellishments – Grain Emboss, High-Build & Hot Foil