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The Homeless Grapes

Portfolio Categories: Boutique, Digital Print, and Label of the Week.

The Homeless Grapes Project has captured the hearts of everyone involved.


It all started when Jock Harvey of Chalk Hill offered three tonnes of Shiraz to anyone who was willing to make a donation to Hutt St Centre; an awesome charity who work tirelessly to transform the lives of the homeless.


VinoMofo jumped in to help out, Yangarra made the wine, Torresans did the bottling and VinoMofo took it to market- with all proceeds from the wine being donated to the Hutt St Centre.


The label is the culmination of the talents and generosity of passionate volunteers. Australian Artist and International Aid Worker, Sarah Elizabeth Grace Solomon, heard about the project and offered to create the artwork which features on the front of the label. It’s a hand drawn image of Norm – a Hutt St Centre regular, drawn with text that tells his story. Designer Jimmy Muldoon then brought the image and story to life in a label that is layered in meaning and hope.


Here’s what Danielle of the Hutt Street Centre has to say about how the money raised is being used, “Our day centre is unfunded. The funds we raised through Homeless Grapes gives that safe place for any person who is homeless, isolated or marginalised. It’s there that someone will listen to their story and address their urgent and long term needs. The showers are hot. There are washing machines and dryers to maintain the dignity of being clean. There is a health clinic and more than a dozen visiting services. There’s a place where their few possessions can be safely stored until we can help them find somewhere to live. They will be encouraged to join and education or training group or look for a job. It’s the access point to breakfast and lunch. Homeless Grapes helps give families the comfort of knowing their homeless son or daughter, sister or brother, mother or father has somewhere to go.”


“You’re buying much more than a gorgeous bottle of McLaren Vale Shiraz, you’re investing in hope – that the future for Australia’s homeless is much brighter one” said Michael Ellis, Head of Culture at VinoMofo.

Producer/Brand – Vinomofo
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Designer – Vinomofo
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Label Information

Vintage – 2015
Varietal – Shiraz
Region – McLaren Vale
Printing Press – Digital
Stock – Contone Bianco
Embellishments – Hi Build Screen, Red Foil