Select parcels of the Karatta 12 Mile Vineyard Cabernet & Syrah were blended to share at a wine event. CABSY was written on the bottle, short for CABernet & SYrah. The fantastic response inspired bringing the blend to life.
CABSY became The Great Cabsy, taking design inspiration from the fun and over the top bling of the Baz Lurhmann film interpretation of F. Scott Fitzgerald’s Great Gatsby. Brady&Co were commissioned to develop the concept, and delivered a label with wonderful detail of the Art Deco era, encapsulating the edgy elegance of the blend and focus on fun.
Producer/Brand – Karatta Wines
Designer – Brady & Co Creative
Varietal – Cabernet Sauvignon Syrah
Region – Robe
Printing Press – Digital
Stock – Estate 8
Embellishments – High Build Screen and Gold Foil