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The Family Tree

Portfolio Categories: Conventional Print, Label of the Week, and Regional.

When Jim Lambert’s business travels brought him to Australia in the 1990’s, he realised his love of wine and beautiful places could mark out a new future for him and Pam, his wife. This dream was realised when they discovered the vineyards in the Barossa hills that would become Lambert Estate. The Family Tree is the wine that started it all; the foundation. “We planted our roots in this beautiful valley in the heart of Australia, with the sole purpose of making outstanding wines. This Shiraz is the hallmark of our efforts.”


The Family Tree is part of the Lambert Estate Premium Range. Brighter developed a new approach for an existing story line, employing a classic design with a distinctive nod to the past. To emulate gold and silver coins, a combination of embossing and overprinting gave the right amount of depth to accentuate the custom illustration for each variety. A custom label shape, first introduced in the Lambert classic range, also carries through into the premium range.

Producer/Brand – Lambert Estate
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Designer – Brighter
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Label Information

Vintage – 2012
Varietal – Shiraz
Region – Barossa Valley
Printing Press – Conventional
Stock – Estate 8
Embellishments – Foil, Emboss, High Build Screen