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The Barossan

Portfolio Categories: Conventional Print, Label of the Week, and Regional.

The Barossan – a label that is true to the values of Peter Lehmann the man. Peter was a legend in the Australian wine community, and a man of the Barossa through and through. The brief was to create a label that is quintessentially Barossan; that visually represents both the region and the character of Peter Lehmann. The discovery of old leather bound tasting notes became the inspiration for the leather look label, with the colours and texture of rich Barossa earth. A label that speaks of craftsmanship across the decades.

Producer/Brand – Peter Lehmann Wines
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Designer – The Key Branding
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Label Information

Varietal – Shiraz
Region – Barossa
Printing Press – Conventional
Stock – Cotone Bianco
Embellishments – Leather Effect Varnish, Gold Foil and De-bossing