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Portfolio Categories: Boutique, Digital Print, and Label of the Week.

Honouring an iconic artist and song, this label was developed to dress our limited production reserve release, single vineyard, hand-picked Riesling.


With a desire to look left while everyone else heads right, the visual needed to hold the eye of the consumer while playing on the label reference. There is an element of dark, gothic humour to the image that impacts the beholder – as we expect the wine to impact on the palate.


Dark, moody, seductive and just a little mesmerising – benefitting the elegance and class of this wine.

Producer/Brand – Claymore Wines
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Designer – DM Graphics
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Label Information

Varietal – Reserve Riesling
Region – Clare Valley
Printing Press – Digital
Stock – Silver Metalised