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Sunday Drive

Portfolio Categories: Boutique, Digital Print, and Label of the Week.

Gapsted Wines has long been a weekend destination, with visitors enjoying the magnificent food, wine and views. This wine range was named ‘Sunday Drive’ to represent these joyful journeys, while the nostalgia evoked from the name helped inform the label style.


The team at John Jewell Design opted for a retro approach, taking their cue from the brightly coloured and whimsical 1950’s posters. “Our illustrator created the label imagery, drawing on the light-hearted qualities of the 1950’s aesthetic while staying true to both the style of the time and the authenticity of the Sunday drive,” explained John Jewell.

Producer/Brand – Gapsted Wines
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Designer – John Jewell
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Label Information

Varietal – 17 Merlot, 17 Pinot Grigio, 17 Sauvignon Blanc & 16 Shiraz
Region – King Valley
Printing Press – Digital
Stock – Silvervac metallic paper
Embellishments – High Build Screen and Screen Grain