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Stardust & Muscle

Portfolio Categories: Boutique, Conventional Print, and Label of the Week.

This label started out life as an opportunity to make a fantasy wine for winemaker Sam Plunkett, funded by online retailer Naked Wines. He is passionate about cool climate Shiraz, especially that of the family’s vineyard in the Strathbogie Ranges.


The colourful and playful circus imagery was partly inspired by two cheerful and energetic young cellar hands from the 2014 vintage – muscle man Jasper Marais from South Africa, and Stacey Herron, student winemaker and trapeze artist. The remainder of the story is derived from the wine – the cool, long ripening but sunny climate of the Strathbogie gifts the wine an unusual combination of violet and perfume, the ‘stardust’ aromatic, along with a full body and weight the ‘muscle’.

Producer/Brand – Wine By Sam
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Designer – Antra Svarcs
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Label Information

Varietal – Shiraz
Region – Strathbogie Ranges
Printing Press – Conventional
Stock – Estate 8
Embellishments – Silver Foil and High Build Screen