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Soho – George

Portfolio Categories: Boutique, Digital Print, and Label of the Week.

When SOHO launched their new limited edition Waiheke Island wines, the brief was to create a ‘Mad Men’ inspired label that is “iconic and cool with a real premium feel”.


Printed on Chateau Enhanced uncoated paper, the label features a rich gold foil and stunning fine detail gloss screen creating a visually striking label.


“The final label from MCC is nothing short of stunning, we are so pleased this new series inspired by my nieces and nephews has a label that encapsulates the timeless essence of quality and authenticity” said Rachael Carter – Founder and Managing Director

Producer/Brand – Soho Wines
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Designer – Gorgeous Creative
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Label Information

Varietal – Merlot Malbec Cabernet Franc
Region – Waiheke Island, NZ
Printing Press – Digital
Stock – Chateau Enhanced
Embellishments – Gold Foil and Screen