When SOHO launched their new limited edition Waiheke Island wines, the brief was to create a ‘Mad Men’ inspired label that is “iconic and cool with a real premium feel”.
Printed on Chateau Enhanced uncoated paper, the label features a rich gold foil and stunning fine detail gloss screen creating a visually striking label.
“The final label from MCC is nothing short of stunning, we are so pleased this new series inspired by my nieces and nephews has a label that encapsulates the timeless essence of quality and authenticity” said Rachael Carter – Founder and Managing Director
Producer/Brand – Soho Wines
Designer – Gorgeous Creative
Varietal – Merlot Malbec Cabernet Franc
Region – Waiheke Island, NZ
Printing Press – Digital
Stock – Chateau Enhanced
Embellishments – Gold Foil and Screen