We briefed Denomination with creating a new, super premium on-prem exclusive brand to extend our Cumulus Estate Wines portfolio. The focus here was to compliment the visual language of our iconic Rolling and Climbing brands, emphasising sophistication and suitability for a premium dining occasion.
The label features a beautifully detailed Art Deco style illustration, created specifically for us. Lush golden foil work is featured on our heroine’s wings and leotard as she gracefully soars through the starry sky.
Soaring wines are sourced from our high elevation Orange vineyard, where intense sunlight, a unique cool climate and a hand-crafted approach to winemaking deliver premium quality wines with bright fruit flavours and elegance.
“Our heroine gracefully soars high above the Cumulus vineyard evoking Icarus’s ill-fated journey, daring the radiant stars to melt her magnificent golden feathers. Her figure cuts an elegant silhouette in our cool-climate nights, while the glimmer of her wings is warm, like the first rays of sunlight on our vines.
She rises from the volcanic soil of Orange as do the vines that give life to our wines, creating a unique and complex personality. She is bold, graceful, elegant… immortalised by our winemakers – she is Soaring.”
Producer/Brand – Cumulus Estate Wines
Designer – Denomination
Varietal – Pinot Gris, Chardonnay, Shiraz, Cabernet Sauvignon
Region – Orange, NSW
Printing Press – Conventional
Stock – Manter Aquarello Bianco
Embellishments – Foil Art and Embossing