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Six Spiced Botanical Rum

Portfolio Categories: Boutique, Digital Print, and Label of the Week.

We are Honest – a New Zealand made rum company based in Auckland. Our vision for this label was to create something that reflected who we are as a brand. We’re wholeheartedly driven by three core values; informative, experimental and honest, and we worked closely with our designer to ensure each of these was celebrated in our label. We needed a material that supported our value of being honest and kind to the planet, and MCC were able to provide this by using EnviroLABEL, allowing us to be certified plastic free. It was also important to us to have a bottle that was aesthetically minimal and elegant, to draw attention to the experimental spices we’ve used to create this rum.


Photos by Kiln Studios – Nelson 

Producer – Honest Spirits

Designer – Blake Creative
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Label Information

Varietal – Rum
Region – Auckland, New Zealand
Printing Press – Digital
Stock – EnviroLABEL
Embellishments – Matt High Build