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Sew & Sew

Portfolio Categories: Boutique, Digital Print, and Label of the Week.

Owned by viticulturist Jodie Armstrong, her winemaking process is humbly managed herself; from grape to glass; from sew to sip.


Vineyards are tended to by hand, as is everything else along the way – it’s her craft, and she does it damn well!


In the brand’s conceptual stage, it was discovered that another beloved craft of Jodie’s is embroidery; conceptually, this sowed the seed and Sew&Sew was born.


For each variety released, the label features unique stitch-work that also resembles the particular wine region’s terroir. Featuring a high-build varnish over all stitch-work, each bottle is visually and texturally alluring.

Producer/Brand – Sew & Sew
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Designer – David Byerlee
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Label Information

Vintage – 2011
Varietal – Syrah
Region – Adelaide Hills
Printing Press – Digital
Stock – Estate 8
Embellishments – High Build