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Semper Fidelis

Portfolio Categories: Boutique, Conventional Print, and Label of the Week.

Semper Fidelis – Always Faithful is the Formby family motto. William Formby, the founder of the iconic Metala Vineyards in Langhorne Creek, planted our original vines in 1891 from which these wines originate.


This label was inspired by the family dynasty he began. 5th Generation owner and wine producer Guy Adams wanted to recognise his Great, great Grandfather’s foresight. The intention was to produce a classic, beautiful label with texture. We have strongly referenced the Formby family crest through heavy embossing in the Cotone stock. The addition of the velvet disc, ribbon and neck seal add further elegance to the overall packaging.

Producer/Brand – Brothers In Arms
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Designer – Detour Design
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Label Information

Varietal – Cabernet & Shiraz
Region – Langhorne Creek
Printing Press – Conventional
Stock – Resin, Velvet, Cotone
Embellishments – Foil, Sculptured Emboss, High Build Screen