Our task was to design a whisky label that is a true expression of quality and timeless design. It is not only an impressive showpiece but a reflection of Archie Rose’s position as Australia’s most highly awarded distillery. The devil is in detail so to speak – where a restrained design approach is magnified by impeccable production. “We’ve been planning and fine tuning every detail of the Whisky packaging for over 3 years now – from the glass ash tint colour to the elaborate emboss and gold foil embellishments. It really needed to deliver the magic that Whisky lovers have been waiting years for.” Say’s Matthew Squadrito, Squad Ink.
Photo by Nikki To.
Producer/Brand – Archie Rose Distilling Co.
Designer – Squad Ink
Varietal – Whisky
Region – Sydney
Printing Press – Digital
Stock – Estate 8
Embellishments – High Build Screen, Foil and Emboss