Remedy Gin was created with sense of place by drawing inspiration from our surroundings (Australian Alpine Region). Having a chef background, we have a great understanding of Australian botanicals which are prominent in Remedy Gin. We needed the label to represent this, so we sourced local designer Alicia Marshall who is exceptionally good with botanical drawings.
The label features eucalyptus leaves, mountain pepper, finger lime, hazelnut, apples and pine needles. We wanted the artwork to come to life on the label, so we chose a textured stock and used high build to embellish the fine lines. To bring the font forward from the artwork we chose a matt silver foil with a black background.
Producer/Brand – Reed & Co Distilling
Designer – Alicia Marshall – Winding Road Studios
Varietal – Australian Dry Gin
Region – Bright, Alpine Valley, North East Victoria
Printing Press – Digital
Stock – CTL Pure Impact H4 PET30
Embellishments – CMYK, Silver Foil, Matt Varnish, HB Screen & Spot Matt Varnish