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Reincarnation

Portfolio Categories: Boutique, Digital Print, and Label of the Week.

We spent years searching the undulating landscapes of McLaren Vale for the perfect vine-clad paddock. When we found it in 2012, we realised that McMurtrie was not just the birth of a new story but a reincarnation of what went before us; a blend of the old and the new. We found the ‘old’ through the tales of our vineyard manager, Tony; he planted the first vines and has nurtured them ever since. Tony remains today as a reminder of where we came from. As we pass his tales to our children, the wonder and excitement in their eyes reminds us of where we are going. They are learning that without the old, the new is simply not special. And it’s whey we’re paying homage to the past in re-writing the future. Welcoe to the first chapter.

Producer/Brand – McMurtrie Rd Wines

 

Designer – WDM
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Label Information

Vintage – 2013
Varietal – Shiraz Cabernet Sauvignon
Region – McLaren Vale
Printing Press – Digital
Stock – Estate 8
Embellishments – High Build