Inspired by the refined bottle shape and lovely dark-amber tones of the wine, Black Squid Design created an equally refined and elegant label befitting the aged-18-years first release offering from Bethany Wines.
Minimal typography and a refined/simplistic design were purposely employed to promote the wine colour and the tactile sensibility as the package hero. The Cast-Gloss stock (normally glossy) was cleverly masked with a textured Matt varnish, producing a premium uncoated feel. The elegant and subtle background pattern was created with a combined embossed pattern carefully overprinted by a Matt High-build varnish to give ultimate lift, further enhancing the overall textured, premium finish. The use of gold metallic ink on the logo panel and the neck further cues to a quality product, and tethers the Muscat label to the existing Bethany wine range.
Hand number and hand labelled, the Rare Grand Muscat label is a successful offering of a premium product aimed at the connoisseur.
Producer/Brand – Bethany Wines
Designer – Black Squid Design
Vintage – NV
Varietal – Muscat
Region – Barossa Valley
Printing Press – Conventional
Stock – Cast Gloss
Embellishments – Emboss, Matt Highbuild, Ultra-Matt Textured Varnish