The Adelaide Winemakers brand continues to evolve with the creation of Quorum. The brief was to create a label of distinction, stature and exclusivity for this limited release wine – fit for a billionaires club.
With the use of heavy weight textured uncoated paper, fine foil detail and unique bottle numbers, the label communicates quality, excellence and value, and reinforces the calibre of the brand identity.
Collotype worked extensively with Adelaide Winemakers to perfect a unique wax seal screen print effect; a statement of exclusivity and a connection with the traditions of the target market.
Adelaide Winemakers engaged Collotype for the challenges of this label design with substantial embellishment and classic cues. The techniques used on the label, including stock selection, have delivered us with the premium feel we require and provided depth and texture – yet still be resilient to logistic challenges our wines can face in export markets. Our logo and brand associations are strong and striking with presentation right on brief. It is also fun to push our printers with embellishment challenges and to this end Collotype Labels has performed with excellence.”
– Nick Haselgrove, Winemaker / Director
Producer/Brand – Adelaide Winemakers
Designer – Cultivate Design
Vintage – 2011
Varietal – Shiraz
Region – McLaren Vale
Printing Press – Conventional
Embellishments – Foil