The Prohibition Christmas Gin is all about the hallmarks and ‘spirit’ of Christmas, in flavour and character, so the brief to the label was to evoke the feel, in a sophisticated manner. We chose to keep the form of the existing Prohibition bottles, however with the colour of the spirit, there was no visibility to a back label image. Therefore the front strip label needed to carry all of the detail and interest to give shelf presence. The gold pattern was created to evoke the decoration of the season, whilst also capture the art deco feel reminiscent of prohibition era and grow organically through the typography. The textured matte black stock coupled with gold foil and simple emboss on ‘Prohibition Gin’ gives a level of embellishment befitting of the occasion and the ‘spirit of Christmas’.
Producer/Brand – Prohibition Liquor Co
Designer – Toolbox Graphic Design
Varietal – Christmas Gin
Region – Adelaide Hills
Printing Press – Conventional
Stock – Manter Tintoretto Black
Embellishments – Gold Foil and Emboss