The Press + Bloom brand represents the dichotomies of wine. ‘Press’ remains static, unadorned and traditional.
‘Bloom’ is presented repeatedly, constantly changing with eclectic unique lettering.
The label is a bold, memorable aesthetic—solely presenting the product naming—yet typographically illustrating the brand story.
Augmented Reality experience powered by LabelMotionAR.
Producer/Brand – VOK Beverages
Designer – Voice Design
Varietal – Pinot Noir
Region – Adelaide Hills
Printing Press – Digital
Stock – Pure Impact
Embellishments – Clear Foil, Emboss and Deboss