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Portfolio Categories: Boutique, Digital Print, and Label of the Week.

PREECE is making a proud return to the portfolio of iconic Victorian winery, Mitchelton.


The contemporary and progressive wine packaging partners the well-recognised Preece roundel with generative design.
Via an algorithm, intricate line work and colour palettes were beautifully created using a range of vineyard, vinification and historical datasets.


Each label is a one of a kind creative expression that links PREECE to a vintage, a region, a place and its history.
No two labels are alike.


Foil branding, textured paper stock and an overall matt varnish delivered a premium look and feel.
The result is truly stunning.

Producer/Brand – Mitchelton Wines
Visit Mitchelton WinesVisit PREECE

Designer – Future Days
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Label Information

Varietal – Chardonnay / Shiraz / Cabernet Sauvignon
Region – Nagambie, Central Victoria
Printing Press – Digital
Stock – Egg Shell Felt
Embellishments – CMYK Bronze and Silver Foil. Generative Design- Variable Data