Willabrand Australia has been making fig products for 20 years with the most popular being the glacé figs & chocolate enrobed figs which when produced leaves behind a ‘waste’ product, that being a delicious fig syrup.
I could not bring myself to throw away the syrup so firstly made a fig cordial which whilst well received I believed we could do something better. We approached a hills distillery to turn the fig syrup into a spirit and the first product after a short period of time was the Fig Gin.
I wanted the Fig Gin to have it’s own identity so I created a new brand Pot & Still, this allowed new thinking to characterise the brand. The label represents the brand very well and the logo, label and fig illustration have been designed and created by my talented sister Kate, @studiocaw.
Producer/Brand – Pot and Still
Designer – Kate Wauchope – Studiocaw
Varietal – Fig Gin
Region – Adelaide Hills
Printing Press – Digital
Stock – Estate 8
Embellishments – Spot Gloss Varnish