Poacher’s Ridge is a small batch vineyard located in the undulating hills of Narrikup. The branding and packaging were redesigned to better relate to the scale of the vineyard and the focus on ‘terroir driven’ winemaking.
The label includes micro details about the vintage – date of picking & specific rows picked. Individual bottle numbering reinforces limited production, with yields as low as 750 bottles.
Cotone Bianco was chosen for its heavy cotton feel, and was printed with an alternating multi layered ‘fleck’ texture to visually support ideas of terroir, and to further individualise each bottle.
Producer/Brand – Poacher’s Ridge
Designer – Studio Papa
Varietal – Shiraz
Region – Great Southern
Printing Press – Digital
Stock – Cotone Bianco Uncoated Paper
Embellishments – High Build Screen, 3 Background Options Printed Randomly and Sequential Numbering