The award winning Jeté range is inspired by Burch family members who danced for the Australian and Western Australian ballet in the 70s and 80s. The Petit Jeté is our ‘small leap’, the latest release in the range with 18 months on lees.
Powered by the LabelMotionAR app, we partnered with WA Ballet and MCC to use augmented reality technology, which is triggered by the label to tell the story behind our approach to sparkling, the brand and it’s link to ballet. It’s pretty nifty!
Producer/Brand – Howard Park
Designer – Public Creative
Varietal – Chardonnay
Region – Great Southern
Printing Press – Digital
Stock – Manter Constellation Jade
Embellishments – Gold Foil, Emboss and Black Silk Screen