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Passel Estate 2015

Portfolio Categories: Boutique, Digital Print, and Label of the Week.

Passel Estate owners, Wendy & Barry Stimpson, are passionate about conservation and have set aside a significant area of native bush to provide sanctuary to the endangered Western Ringtail Possum. They wanted this story to feature in their label design, but not in a ‘critter label’ kind of way; the finished label had to speak of high quality single-estate Margaret River wines. Creative studio, Two from Two rose to the challenge and came up with a timeless design based on an illustration of Mother Nature personified. Look closely and you’ll see the possum, amidst other flora and fauna found on the property, as well as a surprise cello (a tribute to Wendy’s musical background) and surfboard (a nod to Margaret River’s surf culture)!

Producer/Brand – Passel Estate
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Designer – Brett Layton
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Label Information

Varietal – Chardonnay & Cabernet Sauvignon
Region – Margaret River
Printing Press – Digital
Stock – Estate 8
Embellishments – Screen