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Part and Parcel

Portfolio Categories: Conventional Print, Label of the Week, and Regional.

‘When the sum of all parts is worth more than the whole…’


The evolution of the Part & Parcel label grew from the desire to find a simple design representing this concept. The logo is sophisticated but subtle, signifying the parts of a beautiful puzzle combining together to form a collectivist piece of magic.


The world of wine has always moved in cycles and is always seeking the next exciting trend. I believe this is the reinvention of the great white blend. The concept for Part and Parcel was to leverage everything that Tyrrell’s has to offer…our historic vineyards, range of varieties and innovative winemaking techniques…to create a white of structure and texture, interest and difference, but in the end, an unquestionable great wine to drink. This blended white wine is truly unique ….a product that only someone with the experience (+30 years) and expertise of our head winemaker, Spin, can create. He is a modern version of the alchemist….
– Bruce Tyrrell

Producer/Brand – Tyrrells Wines
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Designer – Design Etcetera
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Label Information

Vintage – 2015
Varietal – Blend
Region – Hunter Valley
Printing Press – Conventional
Stock – Killer White
Embellishments – Grain Emboss, High Build Screen