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Out of the Ord

Portfolio Categories: Boutique, Digital Print, and Label of the Week.

Out of the Ord is a celebration of the Ord River Valley and the Ord River, that breathes life into the ancient Kimberley Region of Western Australia that we call home.


The label is designed to have a similar look to Argyle Pink, our debut gin, and the first of our gin series. The illustrations depict the fruits and botanicals that go into making this tropical gin, all of which are grown along the Ord River and embossed on a heavy cotton stock. Where we used a rose foil on Argyle Pink, we decided to use a holographic foil for Out of the Ord. It’s just enough to match it, but unusual enough to feel a little un-ordinary, just like this tropical gin.


Photos by Studio Papa

Producer – Hoochery Distillery
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Designer – Marcus Taylor @ Studio Papa
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Label Information

Varietal – Gin
Region – The Kimberley, Western Australia
Printing Press – Digital
Stock – Cotone Bianco Ultra
Embellishments – Emboss, Holographic Foil, Bespoke Dieline