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Ounce Gin Signature, Bold and Ruby Bitter Aperitif

Portfolio Categories: Boutique, Digital Print, and Label of the Week.

Imperial Measures Distilling was established by two bartenders working together at an iconic Adelaide cocktail bar known for its remarkable ‘Old World’ interior. It became the genesis for the design of Ounce Gin.


The packaging brief was to create a bottle and label that encapsulated the opulent and striking ‘cut glass decanter, silver barware and dark wood’ aesthetic of a Victorian era bar, using authentic Victorian era elements – font, edging, colour and borders.


Given the level of care that has gone into the creation of the contents within it seemed only fitting that we should dress it up in suitable attire.

Producer/Brand – Imperial Measures Distilling
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Designers – Take Heed Design and Imperial Measures Distilling
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Label Information

Printing Press – Digital
Stock – Cotone Bianco
Embellishments – Foil and Emboss