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The Old Bloke & The Three Young Blondes

Portfolio Categories: Conventional Print, Label of the Week, and Regional.

Some might joke that the old bloke is Chester, and the three young blondes are his daughters, the fifth generation who will carry on the d’Arenberg tradition.


In fact, The Old Bloke is a Shiraz dominant blend with Roussanne, Viognier and Marsanne, three white varieties that d’Arenberg planted in McLaren Vale in the 1990’s. Each of these title characters are represented on the label as a cut out silhouette. Much like the wine itself, the four personalities are ‘blended’ together by being overlaid one on top of the other, each creating a window to the next and achieving an effect of tactility and depth.


These ‘young blondes’ add fragrance, spice and length to the ‘old bloke’, which is sourced from d’Arenberg’s oldest Shiraz vines.

Producer/Brand – D’Arenberg Wines
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Designer – Voice Design
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Label Information

Vintage – 2011
Varietal – Shiraz, Roussanne, Viognier, Marsanne
Region – McLaren Vale
Printing Press – Conventional
Stock – Cotone Bianco