The original Australian bitter amaro, handcrafted to reflect the lifestyle and culture we enjoy in Australia – from botanicals native to the coastal rainforests of this sunburnt country. Inspiration for the label was drawn from the iconic styling of the roaring 20s referenced in a simplistic, Australian manner without engaging in the typical stereotypes. Focus for the label is on the red ‘Ochre’ soil – repeated in the colour of the Bitter Amaro – the landscape representing the land we belong to – and the abstract, visual representation of flavours enjoyed in Økar – surrounding the neck of the bottle.
Producer/Brand – Ochre Nation – Økar
Designer – Ochre Nation (Hannah Van Harskamp)
Varietal – Australian Amaro
Region – Gumeracha, Adelaide Hills, SA
Printing Press – Digital
Stock – Estate 8
Embellishments – Gold Foil