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Økar Australian Amaro

Portfolio Categories: Boutique, Digital Print, and Label of the Week.

The original Australian bitter amaro, handcrafted to reflect the lifestyle and culture we enjoy in Australia – from botanicals native to the coastal rainforests of this sunburnt country. Inspiration for the label was drawn from the iconic styling of the roaring 20s referenced in a simplistic, Australian manner without engaging in the typical stereotypes. Focus for the label is on the red ‘Ochre’ soil – repeated in the colour of the Bitter Amaro – the landscape representing the land we belong to – and the abstract, visual representation of flavours enjoyed in Økar – surrounding the neck of the bottle.

Producer/Brand – Ochre Nation – Økar
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Designer – Ochre Nation (Hannah Van Harskamp)


Label Information

Varietal – Australian Amaro
Region – Gumeracha, Adelaide Hills, SA
Printing Press – Digital
Stock – Estate 8
Embellishments – Gold Foil