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Naught Australian Dry Gin

Portfolio Categories: Boutique, Conventional Print, and Label of the Week.

Our label is inspired by the the word Naught’s old world meaning of being lost or wicked. The label was brought to life by our amazing illustrator who used the etymology of the word to develop a story of finding your way from nothing to something. We hoped to portray some elegance within wickedness and the features of building ruins, cobwebs and thorns along with a broken compass portray being lost. The beautiful botanical illustrations, along with the foiling and Alfie the Christmas Beetle bring some refinement and elegance to the label.

Producer – Naught Distilling Pty Ltd
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Designer – Jonny Kearns
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Artist– Maggie Enterrios
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Label Information

Varietal – Gin
Region – Victoria
Printing Press – Conventional
Stock – Cotone Extra
Embellishments – Emboss, High build Screen, Foil