The process for the recent rebrand of Mitchell Harris was to pull apart their story and show this through the new brand, seen in subtle touches like the MH brand mark being designed off the MH barrel stamp. Each label reflects the character of the wine inside and the spirit of regional Victoria. Warm afternoon sun, seasonal rural environments and the beauty in the day to day lifestyle in Ballarat. Looking at timeless moments that lend themselves to the qualities of wine and this region a photography brief was formed for Co-owner Craig Mitchell to capture images around the region.
Producer – Mitchell Harris Wines
Designer – Your Creative
Varietal – Sauvignon Blanc Fumé, Rose, Sangiovese
Region – Ballarat
Printing Press – Digital
Stock – Killer White
Embellishments – High-build Screen