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Portfolio Categories: Boutique, Conventional Print, and Label of the Week.

Mismatch(ed)’ are a bunch of industry professionals and beverage specialist who have joined forces to develop premium brews.


The Mismatch logo was developed with a view to communicating simplicity, and the brands core values of authenticity, using quality produce, and simply making good beer. The inclusion of the hop and grain in the logo, (with the grain growing ‘up’ and hop growing ‘down’) speaks to brewer Ewan Brewerton’s passion for seeking out the highest quality raw produce for his brews.


The design brief called for a strong logo that would stand out on shelf, ensuring targeted brand awareness amongst the ever growing craft beer scene. The colour scheme of each beer is associated with the product varietal inside the bottle.

Producer/Brand – Mismatch Brewing Company
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Designer – Frame Design
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Label Information

Varietal – XPA and Session Ale
Region – South Australia
Printing Press – Conventional
Stock – PP White