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MGA Fortune

Portfolio Categories: Case Studies, Conventional Print, and Regional.

To position Tscharke’s flagship wine – MGA Fortune, to a new generation, the design called for bold cues and prominent brand positioning. Printed on Collotype’s double weight Prestige Plus Felt uncoated paper, the silver foil shield is endowed with a striking sculptured emboss supported by subtle overprinting to enhance definition and relief. Each back label featured a foil embossed unique number, reinforcing the limited availability of this premium wine.

The professional approach and quality of the labels we have received from Collotype have been an absolute revolution for the look and feel of our wines. This hasn’t occurred without hard work and the pivotal role the Collotype team have played between us and Flock Creative. The sheer determination to ensure we developed the best look and feel for our brand was very exciting and comforting. The genuine passion, attention to detail and skills of the team at Collotype align well with our business which shares many similar values. We are grateful to all at Collotype whom have helped create the fresh new look of our MGA label, where the packaging, design and execution perfectly reflect the integrity of our brand.
– Eva Tscharke.

Producer/Brand – Tscharke
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Designer – Flock Creative
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Label Information

Vintage – 2007
Varietal – Shiraz
Region – Barossa Valley
Printing Press – Conventional
Stock – Prestige Plus Felt
Embellishments – Silver Foil, Sculptured Emboss