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McWilliam’s Max Tawny with Rum

Portfolio Categories: Conventional Print, Label of the Week, and Regional.

Fortified Wines have been a long-standing tradition in Australian winemaking, and McWilliam’s have a long and prestigious history of fortified wine mastery over six generations.


This new innovation blends fortified wine with different spirits to add unique a unique character and smooth finish to the wine.


This label design is a nod to the past & has drawn inspiration from previous McWilliam’s “MAX” Brandy label elements. It combines style and sophistication through the use of intricate patterns, fine detail and gold foil embellishments.

Producer/Brand – McWilliam’s
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Designer – Woodscannon
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Label Information

Varietal – Tawny blended with Rum
Printing Press – Conventional
Stock – Jade Raster
Embellishments – Gold Foil