The brief was to design a small batch, limited release beer label for festivals and cellar door, and to design a label that was visually and texturally premium, so it can stand out in the craft beer market.
Taking inspiration from the freshwater Pike and their two-toned scales, the limited release label was designed to give an overall refined contemporary feel, with a simple minimalist look to break the mold of the typical craft beer. Using colours associated with the beer varietal to create an elegant and sophisticated colour palette. The labels pattern mimics a textural raised fish scale feel while highlighting one gold scale to symbolise its rarity.
Photos by Black Squid Design.
Producer/Brand – Pikes Beer Co
Designer – Black Squid Design
Region – Polish Hill River SA
Printing Press – Digital
Stock – PP silver + Matt Laminate
Embellishments – High Build Gloss Screen