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The Lane Occasion Range – Beginning

Portfolio Categories: Boutique, Conventional Print, and Label of the Week.

The Lane Vineyard Occasion wines are created from the highest quality parcels of fruit within the estate vineyards, selected for their vine age, purity, depth and spectrum of flavours.


Working with my stepfather, John Edwards on our first labels in 1996 when I was running my own design firm – to look ahead 20 years and see where my family’s wine business has evolved to, how our labels now present and where we sell globally – you’d have to pinch me pretty hard to convince me the journey was real. The label brief issued to Woods Cannon to communicate luxury, lineage and sense of place we feel has been achieved and the evolution of The Lane Vineyard continues.
– Ben Tolstoshev, General Manager, Global Sales & Marketing.

Producer/Brand – The Lane
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Designer – Woodscannon
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Label Information

Vintage – 2014
Varietal – Chardonnay
Region – Adelaide Hills
Printing Press – Conventional
Stock – Killer White
Embellishments – Silver Foil, Gun Metal Grey Foil , High Build Screen, Emboss grain, Foil overprints