With a diverse portfolio of small, premium sub-brands, from single vineyards to regional wines, the Kilikanoon brand was due for a refresh to consolidate the message and origin.
With the use of bold colours to communicate regional designation, complemented by beautiful landscapes by artists Richard Baxter and Murray Edwards, the portfolio has evolved to clearly defined, expressive labels with strong shelf presence. Featuring Killer White™ uncoated paper, complemented with a textured emboss grain, a spot screen elevates the artwork off the label, and a gold foil border provides the perfect frame.
This was a significant undertaking, with multiple brands across the portfolio being upgraded at the one time. Thanks to Collotype for their robust support throughout this important project.
– Warrick Duthy, General Manager Kilikanoon.
Producer/Brand – Kilikanoon
Designer – Tucker Creative
Vintage – 2010 and 2011
Varietal – Shiraz
Region – McLaren Vale, Barossa Valley and Clare Valley
Printing Press – Conventional
Stock – Killer White™
Embellishments – Emboss, Gold Foil