Artwine has undergone a major revamp of their branding.
“The old logo was tired and needed a revival with a fresh punchy edge”, says Judy. We put a few concepts to research groups and the winning design was very evident. Their new logo now appears stylishly and elegantly with foil and embossing adding elegance to the block pops of colour that remain the Artwine trademark.
The label range is extensive with all labels a different colour with the constant theme of the logo. The logo is a stylized AW (Artwine) created into a butterfly. The symbolism of a butterfly is transformation, renewal and the ability to move freely and with a pair of typically brightly coloured wings, this sums up Artwine and their wine strategy perfectly.
Renowned for their alternative and new-emerging varieties that they had the foresight to start planting years ago and the recent opening of their stunning architecturally designed Cellar Door in the Adelaide Hills eighteen months ago, they have been repeatedly asked for a Shiraz, so they surrendered and this wine is the result “The Kelly Surrender 2014”.
“We have previously sold our Shiraz fruit”, says Judy but we “surrendered” and now glad we have as the 2014 fruit is excellent and we have created a beautiful wine.
Producer/Brand – Art Wine
Designer – Graphic Design Solutions
Vintage – 2014
Varietal – Shiraz
Region – Adelaide Hills
Printing Press – Digital
Stock – Estate 8
Embellishments – Silver Foil, Emboss