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Raidis Estate – Kefi

Portfolio Categories: Boutique, Digital Print, and Label of the Week.

Raidis Estate are very connected to their customers, many of whom had expressed an interest in having a go at making their own wine, and so the ‘Living the Dream’ day was born. Each vintage a small group of customers help make a special small batch of cabernet from the Raidis Estate home block. They make the decisions and do the work, and then enjoy a very long lunch with estate grown food & wines.

 

We wanted to create a label they could be proud of, that encapsulated the spirit of the day and also the Raidis way of life. Our family has Greek heritage and the word Kefi means, ‘The spirit of joy, enthusiasm, high spirits and frenzy, in which good times and passion for life are expressed with an abundance of excitement, happiness and fun’. Once we thought of the name we just couldn’t call it anything else. Hence, the brief for the ‘Kefi’ label was to keep it simple and strong. Let the name and meaning speak for itself. Simple type, subtle embellishment; not to mention great wine!
– Emma & Steve Raidis.

Producer/Brand – Raidis Estate
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Designer – Amanda Eve Design
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Label Information

Vintage – 2015
Varietal – Cabernet Sauvignon
Region – Coonawarra
Printing Press – Digital
Stock – Cotone Bianco
Embellishments – High Build Screen, Silver Foil