Intern beer is a recruitment initiative by one of Australia’s leading advertising agencies, CHE Proximity. The idea is simple – young adults love beer. Intern beer will be available in places where the next great creative minds socialise – bars, universities, festivals, workshops. The only twist with this beer, is you have to do some work. On each can is a brief for the stars of the future to solve. The best ideas submitted to CHE Proximity will land themselves an internship. Where they can drink more intern beer. And also get paid.
Producer/Brand – CHE Proximity
Designer – Jake Blood & Jason Young of CHE Proximity
Printing Press – Digital
Stock – Synthetic Silver
Embellishments – Matt Varnish