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Howard Park Museum Release Riesling

Portfolio Categories: Boutique, Digital Print, and Label of the Week.

Howard Park began in 1986 with just two releases, a Riesling & Cabernet Sauvignon, out of the desire to craft beautiful, long-ageing wines.


The original labels were created by local artists inspired by the striking landscape of the Great Southern. The image of a tree was the important element chosen to continue in a label revamp in 2001. The predominant feature of the Howard Park label is a singular gold tree entwined by a winged serpent. It represents the unpredictability of nature & the balance between temptation & enlightenment. Small wings were added to the serpent as a nod to Amy Burch’s Singaporean heritage & the cultural importance of Chinese astrology.


Riesling is an historically important variety to Howard Park, because it reflects the commitment to the cold climate Great Southern wine region of Western Australia. The Museum Release Rieslings offer the chance to try our signature Riesling held back a few years to see its secondary characters & hint at the immense cellaring potential of Riesling from the Mount Barker & Porongurup regions.


2011 marked winemaker Janice McDonald’s first Riesling at Howard Park. The fruit came from the then-burgeoning Mount Barrow vineyard, a site that has shown great potential since its planting in 2005.


This year, in partnership with our designer, Public Creative, & Collotype WA, the label has undergone another label tweak to modernise the 2001 design.

Producer/Brand – Howard Park Wines
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Designer – Public Creative
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Label Information

Vintage – 2011
Varietal – Riesling
Region – Great Southern
Printing Press – Digital
Stock – Estate 8
Embellishments – Silver Foil, Embossing